SheSue Experience

Originating in South America, Beto Perez came up with the idea to combine fitness with Latin music. An aerobics instructor, he came to class one day without his music. All he had with him was his personal music, Latin salsa music. Improvising, he made up a routine using his music and the class loved it.

In 1999, he brought Zumba to the United States. With two entreprenuers, they launched Zumba videos. They sold hundreds of thousands of videos. This led to the demand for Zumba instructors, so they created an instructor training. The company has grown ever since. Today Zumba is the latest fitness craze. There are 30,000 trained instructors and thousands of Zumba enthusiasts.

What makes Zumba so popular is the addictive Latin beat and the easy to learn moves. Their programs meet the high standards of the Aerobic and Fitness Association of America. The routines include fast and slow sections and resistance training which, when combined, tone and sculpt your body while burning fat. Zumba coined the phrase “fitness party”.